Welcome to 'Selling to Human Nature'. Proven Sales,
Marketing, and Advertising tips and resources that tap into
the incredible power of human nature appeal.
To Sell more~!
Most people make an inbox folder for us, to keep these
moneymaking tips handy for future reference.
I'd like you to do the same. There will be times in your
day-to-day experience, where you will remember how something
you read here can help. You will want to be able to find
that something, quickly and easily.
And if at any time you wish to ask a question, make a
comment or testimonial, or provide feedback, just click
reply, and fire away.
To download your special bonus 'The Greatest Marketing
Secrets of The Ages' click on the below link.
http://www.getresponse.com/t/306562/
OK let's dive in to this week's topic.
'The Amazing Profit Power of Headlines!'
Did you know, that it's literally impossible to stop
thinking? If you don't believe me, try it.
There's an incessant conversation going on inside our heads,
only a portion of which we are even aware.
At any given point in time, there are a number of major
themes playing themselves out.
You'll have a hell of a time selling anything, until you can
find a way to enter the conversation. And it's your opening,
or Headline, that gets you in.
Have you ever visited a web site and found yourself wondering
what to click on?
Every page should have a headline shouldn't it?
Something that telegraphs the benefits that you can expect,
if you stick around. Studies prove that if a web site
visitor doesn't find something that engages her interest in
6 seconds or less, she's out of there. Never make the all
too common assumption that your prospects are going to
carefully examine, consider, or navigate the content on your
web site, just because it's there. Human nature at work
again, right? Falling in love with our own babies.
Remember this, your customers don't give a rat's ass about
your business, or your products, or your web site, unless it
gratifies them to do so. And they demand instant
gratification! So give it them, with your Headline. Your
Headline is THE most important thing about any web page, or
for that matter any form of media, including all forms of
advertising, editorial, press release, signage, a restaurant
menu, you name it. It doesn't matter how good the main body
of the message is, if nobody reads it.
It amazes me how rare it is to visit a commercial web site
that makes use of great headlines.
'What Makes A Great Headline?'
Let me give you a couple of hints. A good headline is about
your customer's situation. A great headline enters the
conversation already going on in her mind, and leaves no
doubt about how she can benefit from reading the main body
of the text.
Suppose you were selling a colic remedy. 'Are You a Young
Mom with a Colicky New Born, Looking for a Good Nights
Sleep?' Doesn't this appeal to one of her greatest human
needs? Self Preservation. Do you think she'll invest a few
more minutes to sell herself on the product, by reading the
rest of the copy?
A great headline takes advantage of human curiosity. Suppose
you were selling women's clothing. 'Don't Make These
Embarrassing Fashion Faux Pas!' She'll be thinking, Hmm, I
wonder what kind of embarrassing fashion faux pas I might be
making?
A good headline is NOT about you! It's NOT 'We Have the
Highest Quality Merchandise, with Great Service Selection, and
Everyday Low Prices!' As consumers, aren't we bombarded by
this kind of meaningless platitude all day long, day in and
day out? It rolls off the human psyche like water off a
ducks back.
Appeal to human instincts in your headlines, and your copy,
and watch your business grow! But don't try to reinvent the
wheel. Learn from the master.
--> http://www.getresponse.com/t/306563/
Thank you for spending some time with us. Join us next week
for 'What Great Advertising Really Is!'
Until then, Good Selling!
Best Regards,
Daniel Levis
Selling to Human Nature
5482 25th Side Road, RR#1
Utopia ON L0M 1T0
Canada
P.S. peace, Have you ever wondered what
having an ace copywriter and marketing strategist by
your side could do for your business?
Here's what it did recently for Gary Mizrahi of
Eastman Communications in Brooklyn New York.
'Daniel Levis tore our existing sales copy to shreds
and rewrote it from the ground up.
Immediately our sales doubled!
I really love his performance based compensation
model. With the additional tweaks he just gave us
I'm hoping to double our response rate again!'
-- Gary Mizrahi
Stealth Stocks Online
When I first hooked up with Gary, he knew that with the
right marketing, his information product had the potential
to be bring him substantially MORE sales and profits.
If you feel the same way about your information products,
then click on this link right now.
https://www.mcssl.com/app/adtrack.asp?MerchantID=90597&AdID=294378
Copyright 2000-2007 Levis International
All Rights Reserved
Daniel Levis
Selling to Human Nature
5482 25th Side Road, RR#1
Utopia ON CANADA
LOM 1T0
705 424 3232
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